This text is literally taken from ETRA for PRESTO-project, Policy guide electric bicycles, WP2 deliverable 2.3, p. 14-15 and can also be downloaded from: www.presto-cycling.eu
There are no exact statistics available for the production, sales, import and export of electric bicycles in the European Union. As for EU sales however, there are various estimates. Bike Europe, the international trade journal for the European bicycle and scooter market, published the following in their April 2009 issue: “For the entire European Union with its current 27 member states, 2008 sales are estimated by some industry associations at 300,000 units, which seems too low considering that in Holland and Germany alone last years sales stood at about a quarter of a million units. For 2009 the industry associations are expecting sales to grow to about 400,000 units in Europe. This number again seems to be an underestimation given that in Europe’s main markets, Germany and the Netherlands, public interest in e-Bikes is at high level.” The “Electric Bikes Worldwide Reports – 2010 Update” estimates European sales in 2009 at 750,000 and has a prognosis of 1,000,000 vehicles in 2010. In any case, the European Union is now the second largest market in the world after China. The very high sales volume in China is due to the fact that a large number of cities have legally banned petrol engine mopeds and scooters.
People had no other choice than to opt for electric bicycles. In China, the type that can be propelled be the motor itself largely dominates the market. It is important to note is that since 2007 growth in the EU is vigorous. Today, the European market of electric bicycles consists almost exclusively of pedelecs.
As for individual member states, the following data have been published.
Pedelec sales have only started in 2009. The take-off was partly linked to the entry into the market of the Austrian bicycle manufacturer KTM.
There are no statistics available but the most important suppliers all confirm the success of the electric bicycle. Since 2007, Sparta, which is one of the most popular brands in Belgium reports growth of 10 to 15% a year, with a +15% prognosis for 2009. With that, sales of electric bikes are reported to increase more than other types of bikes.
Sales in 2009 were estimated at 8,000 units.
Sales in 2008 were at 15,800 units, which is a 50% improvement of the 2007 result.
In 2008, an estimated 100,000 electric bicycles were sold, which is 2.5% of total sales volume. Growth is considerable: +62.5% in 2007, +54% in 2008 and a forecasted +20% in 2009. (Source: Benjamin Ed, Jamerson Frank, 2010, “Worldwide Electric Bike Reports, 2010 Update to 2009 Edition”.)
Sales in 2008 are estimated at 10,000, whereas for 2009 they were expected to increase to 30,000. Sales may well be further encouraged as a result of the cycling incentive scheme.
In 2008, almost 140,000 electric bikes were sold at an average retail price of € 1,900. Thus electric bicycles have generated 1/3 of the total revenue from sales of new bikes in Holland. In 2009, sales grew further to 210.000. Average price was just over 2,000, whilst pedelecs achieved a 12% share in the total bicycle sales. In the year 2010 the growth continued with (read more)
In 2009, the leading electric cycle manufacturers and distributors in the UK have formed the British Electric Bicycle Association (BEBA) to provide membership services for manufacturers, distributors and dealers. According to BEBA UK electric bicycle sales hit an all-time record of over 15,000 units sold in 2009. The total value of the market was around £13 million in 2008 with sales of £25 million predicted for 2009 and a further 50% growth predicted by manufacturers for 2010. At the 2009 Eurobike-show in Friedrichshafen, which is the most important international show for the bicycle industry, a total of 82 electric bicycle manufacturers exhibited. Of these, some 30 companies started off in the conventional bicycle business, whereas more than 50 companies were newcomers in the electric cycle industry. The companies were not only from the EU but also from the Far East and from America.
Next to them, 9 battery producers were also present in Friedrichshafen. Unfortunately it is not possible to provide reliable information as to turnover, production, import, export, nor the total number of people employed in the production of electric cycles and related components and accessories. The only possible estimate is the following. Suppose the 2009 EU sales are 400,000, as indicated in Bike Europe, at let’s say an average sales price of € 1,500, then this results in a European wide revenue of almost 6oo million euro. In any case, the success of pedelecs in the Netherlands clearly shows in the statistics of EU bicycle production. In 2008, for the very first time the Dutch value op bicycle production outran the German value. It was sent up as a result of the high value of pedelecs.
Compared with 2007, the Dutch value rose by 20% to € 577 million in 2008, whereas German value was € 340 million.